“Made for the Moment”

It’s always fun to encounter my work in the wild. Last night I was at the grocery and came upon this case card from DAOU Vineyards. DAOU had earlier enlisted me to develop content for this seasonal in-store summer campaign. They provided me with some brilliant photos for inspiration, including the one depicted here. The imagery captured the breezy vibes of the season in a way that invoked both backyard gatherings and summer vacations. I created a header and subhead that helped DAOU wines own the season while communicating a fun call to action for the customer: “MADE FOR THE MOMENT | DRINK IT ALL IN WITH DAOU.”