“A Flair for the Unexpected”

Here’s a high-proof twist on my typical wine-focused endeavors…Willow Creek Distillery makes some of California's most revered small-batch spirits. However, their earlier messaging played it a bit safe. I was enlisted to develop a message that was as interesting and innovative as the spirits themselves. With that in mind, I aimed to invigorate the storytelling by infusing it with style, energy and a sense of purpose, staying true to the brand’s roots while contemporizing the narrative: Willow Creek Distillery specializes in modern expressions of classic spirits including whiskeys, brandies and liqueurs. We embrace sacred distilling traditions with a thirst for innovation and a flair for the unexpected.